Paula has almost 20 years of strategic marketing and communications experience across a range of businesses from wealth management and financial services to e-commerce. With an adaptable skill-set across both traditional and digital media, Paula has developed and implemented numerous marketing campaigns, and not only driven campaign strategy but also technical execution.
She offers a fresh simplistic approach to marketing, with a focus on ROI and the capability to identify opportunities and implement highly targeted strategies. Paula is passionate about creating brand authority and integrity for her clients, ensuring that the ultimate customer experience is achieved through every touch-point. She is always striving for new innovative ways to generate leads for her clients, optimize conversions, and enhance the customer journey.