Matt Cooper drives business growth through technology and process improvements. As a military-trained Operations Leader, he excels in solving complex problems and enhancing efficiency in high-risk environments. Matt’s expertise in business analysis and process re-engineering supports his focus on creating a high-performance culture through optimization and empowerment.
He holds a Bachelor’s in Biology from Ohio University, a Master’s in Finance from American Military University, and a Six Sigma Black Belt from Purdue University. Matt is dedicated to leveraging relationships to foster continuous improvement and achieve shared success.
Q1. Why did you choose Valenta?
I chose Valenta because they provide the support and resources I need to address my own gaps. For instance, marketing isn’t my strong suit, but with Valenta’s skilled marketing team, I don’t have to worry about it. Their expertise allows me to focus on what I do best, knowing that the marketing side is in capable hands. This partnership lets me leverage Valenta’s strengths to balance out my own.
Q2. What’s your advice to anyone buying a business?
Choose a business that aligns with your passions and personality. It’s crucial to invest in something that makes you happy and fits your values. With Valenta, I joined a franchise that thrives on collaborative success and robust support for its franchisees. This alignment not only enhances satisfaction but also contributes to long-term success.
Q3. Who is your most important advisor, and why?
My Managing Director is my most important advisor. The MDs at Valenta are seasoned business professionals who offer invaluable guidance and mentorship. I’ve learned from past experiences where going solo led to avoidable mistakes. Now, with Howard’s experienced advice and support, I have the trusted mentorship needed to navigate challenges and drive my business forward.
Q4. What is the best business advice you ever received?
Understand your customers deeply and be precise about who they are. This clarity allows you to tailor your approach and offerings to meet their specific needs, ultimately driving better results and fostering stronger relationships.
Q5. Do you have any tips on how you will get the most out of Valenta Franchise?
Q6. What’s the key factor with your business?
Authenticity. With Valenta, I have the freedom to be my true self, without the constraints of conforming to someone else’s vision. The support structure and expert advisors are in place, but the autonomy to run my business in a way that reflects who I am is both empowering and exhilarating. This alignment between personal values and professional practices is truly liberating.
