Howard Barouxis is the Managing Director at Valenta, where he leverages over 30 years of business development and leadership experience to help clients optimize their processes, reduce costs, and boost profitability. With a deep background in digital video processing and transport, Howard has been instrumental in guiding companies to adopt cutting-edge technologies and workflows that meet marketplace demands.
Based in Miami, Florida, Howard has held leadership roles across North America and the Americas, working with industry giants like Technicolor, Siemens, and Broadpeak SAS. His expertise in process consulting, digital transformation, and outsourcing positions him as a key player in Valenta’s mission to deliver world-class consulting and digital solutions.
Q1. Why did you choose Valenta?
Q2. What’s your advice to anyone buying a business?
The foundation of any successful business acquisition starts with meticulous planning. Before making any purchase, conduct a thorough business plan that outlines your vision, strategies, and anticipated challenges. Model out what success looks like for you—not just in financial terms, but also in how the business aligns with your personal and professional goals. Remember, the right business should not only offer potential for growth but also fit seamlessly into your life’s bigger picture. Don’t just buy a business; invest in your future.
Q3. Who is your most important advisor, and why?
My most important advisor is my girlfriend/partner. She is incredibly intelligent, with a knack for seeing things from angles I might miss. Her insights often cut through the noise and get to the heart of an issue. Whether it’s a tough decision or a strategic move, her advice is rooted in both logic and empathy. Having someone in your corner who challenges you, supports you, and adds value with every piece of advice they give, is an invaluable asset in business and life.
Q4. What is the best business advice you ever received?
The best business advice I’ve ever received came from my father: 'Show up every day.' Success doesn’t happen overnight; it’s built brick by brick through consistency, determination, and hard work.
Q5. Do you have any tips on how you will get the most out of Valenta Franchise?
To truly make the most out of a Valenta franchise, commit yourself fully—both in effort and in strategy. It’s not just about hard work; it’s about working smart. Leverage the extensive resources and support that Valenta offers, but also bring your unique strengths and insights to the table. The most successful franchisees are those who are relentless in their pursuit of excellence, who innovate, and who continuously seek ways to add value to their clients. Remember, your success is directly tied to the impact you make. Make every decision count.
Q6. What’s the key factor with your business?
The key factor in my current business is an unwavering focus. Every day begins with a clear plan, and every decision is measured against its potential to move the business forward. Working smart means prioritizing the most impactful tasks and not getting lost in the noise. It’s about being strategic, staying disciplined, and continually refining your approach. Success is not just about what you do, but about how and why you do it. Keep your eyes on the prize, and ensure that every step you take is purposeful and aligned with your larger goals.
